Keegan Design

Design Goals

MU Bakery’s design goal was to create a minimal pictorial logo. Which had to be unique, yet simple and adaptable for all mediums. After lots of trial and errors with different logo concepts. I decided to create the inside of an oven with the bread inside the negative space that I designed into the concept. I also created a Brand Identity pages for a more detailed explanation which is below.

However, the purpose of this design is to bring people into the bakery and smell the fresh baked goods when they come in. Taking the back to memories of waking up smelling baked goods or visiting grandma’s house.