Social media marketing strategy
Grander together was a proposal for a marketing strategy for the City of Grande Prairie for 2024-25. These didn’t get used, but these work was something I wanted to showcase here.
My thought process for this strategy, was using the Blue in the city’s logo. However, using a light contrast of yellow/orange; this colour choice was primarly in the reason of the dawn/sun as the yellow.
The slogan on Grander Together, was based on the reason, that the City want a marketing strategy based on the hope to bring the community together.
Lastly, I added a swan minimal logo, base on Grande Prairie’s primary iconic bird. The Trumpter Swan as the bird of the city. Adding another element in the hope to bring together the community.