Design Details

This work logo brand design was to showcase my skills with brand designs. This company is a luxurious fashion company that specializes in men’s dress shirts, jackets, shoes and other products.

Luxury

With this logo, my primary goal was capturing and embody luxury.

My first thoughts and inspirations were from looking at men’s fashion. While having a background working in Sales at a Men’s fashion store.

Confidence

Another characteristic I wished to capture was the feeling of confidence. When a man puts on a suit, he should feel that sense of confidence in the way he looks, and feels.

The reason I went with a cursive L , is very simple. After going through different Ideas. From a shoes logo design, or a barcode logo design.

I broke down what a man should feel when putting on a tailored suit that fits him and him alone.

The cursive L reminds me of that elegant nobility of a noble man. I used the shoe laces as the foundation and formation of the logo. Making it simple is just bold.