Keegan

Pancakes and More!

A recent project, not a real business. However, a breif showcase on my thought process and how I like to show creative briefs.

Rhett Pancake House, a fun and quirky pancake house. Fun and family is the goal when entering Rhett Pancake House. Pancakes and More being the slogan that Rhett wishes; for when everyone enters her diner.

With a warm and calming colour tones, being the choice. The reason for that choice was to create a warm and cozy feeling. Nothing bold and bright; but to bring a comforting emotional feeling.

The logo that Rhett wished, was to be quirky and playful. Using pancakes as a model and icon. The logo primary purpose was to have form and function. Being flexible to use in both a digital and physical medias. From Social media platforms and physical packaging, to branding for the physical location.

Thank you for reading my long explaination of Rhett Pancake House creative brief.